Privacy Policy
At MKM Building Supplies, 'MKM', we value the trust of our customers. We understand you are aware of, and care about, your personal data and privacy, which is why we are fully committed to protecting and respecting your privacy. This privacy policy details our practices regarding the collection, storage and use of your personal data and sets out your rights under legislation, including the Data Protection Act 2018 and the General Data Protection Regulations (EU) 2016/679 (“GDPR”).
We are registered as a Data Controller with the Information Commissioner’s Office, under registration number Z2399815. Our online services are registered Z2396671, and each branch also has their own individual data protection registration.
This Privacy Policy lets you know what to expect when we process your personal information. It is important for you to read this policy in full, to understand what information we hold about you, how we may use it and your rights in relation to your data. It should be read alongside our Cookies Policy, which deals specifically with personal data online.
If you have any questions relating to the contents of our Privacy Policy, please email [email protected] or write to: Data Manager at MKM Building Supplies Ltd, Stoneferry Road, Hull, United Kingdom, HU8 8DE
For all other general enquiries please refer to our Contact Us page.
Read the sections below to find out more:
What is Personal Data?
Personal data is classed as any information that directly relates to, and/or identifies you – whether directly (e.g. your name & address in our finance system), or indirectly (e.g. your image captured on in-store CCTV).
How we use your information
How we use your name and contact details
- To open your account - when you make an application for an account, either through submission of the application form or by purchasing on our website, we use this data to fulfil our contract with you
- Delivering your items to you - to fulfil our contract with you
- Keeping you updated with service messages - to fulfil our contract with you (such as letting you know when to expect an order, requesting payment etc). These can be via email, text message, post or by telephone call
- Keeping you updated on news, products & services that may be of interest through sending marketing messages by email, text message, post or by telephone call with your consent, or as part of our legitimate business interests, to keep you up to date with news from MKM, your local branch, new products, offers, events and more
- To conduct credit reference searches and minimise the risk of fraud within our business and to our customers
- Showing you MKM adverts on partner websites, apps and emails as you browse online So you can see the latest news from MKM, your local branch, new products, offers, events and more
- Put you in contact with your nearest branch If you submit an enquiry or request a quote, we often use your postcode to determine your nearest MKM branch, stock and delivery information
How we use your date of birth
- Fraud prevention and credit approval - To conduct credit reference searches and minimise the risk of fraud within our business and to our customers
- Send you a birthday greeting - We pride ourselves on being able to offer a personal touch, and like to make our customers feel valued
- Identity verification – to make sure we provide information to the right person on any Subject Access Requests you may make
How we use your hobbies and interests
- Target promotional activities – we want you to hear about promotions, news or events that we feel are relevant to your interests
How we use your company name and contact details
- Open your account - to fulfil our contract with you, if you have requested an account through submission of an application form or by purchasing on our website
- Deliver your items to you - to fulfil our contract with you
- Determine beneficiaries of your account - if you have multiple contacts on your account, we need to know what levels of access they should have
- Fraud prevention and credit approval - to conduct credit reference searches and minimise the risk of fraud within our business and to our customers
How we use your payment information
- Take payment, and provide refunds where necessary - to fulfil our contract with you
- Fraud prevention and credit approval - to conduct credit reference searches and minimise the risk of fraud within our business and to our customers
How we use your contact history
- Provide customer service and support - to fulfil our contract with you and help us to resolve any queries or issues as quickly and as painless as possible
- Staff training - to maintain our high customer service standards no matter who you contact
How we use your purchase history and saved list data
- Sell you products - to fulfil our contract with you, if it can’t be added to a basket then it can’t be purchased
- Provide customer service and support - to fulfil our contract with you
- For warranty or safety information - to fulfil our legal obligations, inform you of any possible product recalls, or safety issues and maintain our high customer service standards
- Find out what products our customers like - purchase data helps us make sure our supplier selection and product offering is relevant to you
How we use information about your device and how you use our website
- Improve our website and set default browsing options - to give you the best shopping experience, set your default currency and optimise for your screen size
- Protect our website - to prevent fraud within our business and to our customers, and to ensure our website is safe and secure
How we use information about your visit to our branches
- CCTV recordings - to protect us from theft, keep our costs down and keep our customers safe
Cookies
We use cookies on our website to improve your user experience. More information on cookies and how they are used can be found in our Cookies Policy.
Sharing your information
We do not sell or rent your personal information to any third party.
In certain limited circumstance, we may share your information with other organisations that we work with, or who provide service on our behalf in order to meet our contractual or legal requirements. We only provide those companies with the information they need in order to deliver the contracted service, or to fulfil our legal obligation, and we make sure that both we - and they - comply with all aspects of data protection law, including the safe transfer of data.
We may share data without first seeking your consent, but only where we have rigorously determined that sharing meets one, or more, or the legal bases as required by data protection law.
This may be with:
- Selected partners that facilitate our transaction with you – e.g.. our payment service providers or delivery companies
- Selected manufacturers or suppliers for the purposes of fulfilment of ‘direct to site’ orders, warranties, maintenance and safety compliance (such as product recalls)
- Selected partners that provide services on our behalf - e.g. our mailing company distributing a newsletter, or our document storage provider
- Credit reference agencies, such as Credit Safe, when you open a credit account with us
- Organisations working in fraud detection and prevention - e.g. the Police, or HMRC
- Organisations that assist with the prevention and detection of crime - e.g. Trading Standards, or HMRC
- Organisations that provide trace information on individuals in the event of debt
- Organisations where we have a duty of disclosure due to compliance with legal obligations
- To a prospective buyer in the event of a sale of one or more parts of our business
Social networks and external websites
Our website may offer you the opportunity to share or follow MKM through third party social networking functionality such as ‘share’, ‘like’ or ‘follow’ buttons. Our website may also contain links to and from the websites of our partner networks and manufacturers.
In the event you follow any links to social media or other external links, these websites will have their own privacy policies and we do not accept any responsibility or liability for these. We would always advise that you check those policies before submitting any information to those websites.
Use of your information for marketing purposes
We rely on different lawful bases to process your personal information. These include: contract, legitimate interests, legal obligations, vital interests and consent. Where these lawful bases are applicable, or if you have said we can, we may send you marketing messages by email, text message, post or by telephone call. This way we can keep you up to date with the latest branch news, new products, offers, events and any other campaigns we feel may be of interest to you.
Unsubscribing from marketing by MKM
Where we rely upon consent, you have the option to select your preferred contact method(s). You can also choose to stop receiving marketing messages from us at any time. Ways to do this are set out below:
- By managing your account online and visiting our Personal Details page (you may be asked to sign in)
- By clicking on the ‘unsubscribe’ link in the footer of any email or by replying to the stop code in any text messages
- By sending an email to [email protected]
- By written request to MKM Building Supplies Ltd, Stoneferry Road, Hull, United Kingdom, HU8 8DE, marking it for the attention of the Data Manager
By unsubscribing from our marketing messages, you will still receive service messages from us (such as order updates, confirmation of account payments, confirmation of changes to your account, forgotten password emails (if requested by you) and messages regarding any other important issues that may affect you as a customer.
Please note that whilst we aim to action your request as soon as possible, in some cases it can take up to 30 days for all our systems to be updated, you may still receive marketing messages from us during this time.
Keeping your information secure
We are committed to protecting the security of your personal information using a variety of organisational and technical security technologies and procedures.
We recommend that you also take steps to keep your information safe, this includes using up to date security software and generally being vigilant whilst using our website. Remember, we will never ask you to email sensitive information such as your password.
If you suspect you may be a victim of fraud, please report this to https://www.actionfraud.police.uk/ or call 0300 123 2040.
How long we keep your information for
MKM are committed to ensuring the personal information we hold is only kept for as long as necessary. The length of time we retain information for is based on the following criteria:
- For as long as there is a contractual requirement, or legitimate business need for example to maintain our relationship with you, or to fulfil product warranty or guarantee claims
- For as long as there is a legal requirement - e.g. to fulfil HMRC or accounting requirements
- In line with legal and regulatory requirements or guidance
Transfers to other countries
MKM Building Supplies are based in the UK and most of our data is stored on secure servers inside the UK and EU. On occasions, we may need to transfer information outside of the EU. If we do so we’ll always take steps to ensure that suitable safeguards are in place - either through stringent contractual agreements or by implementing the required security measures as per our data security policy.
Your rights
You have a number of rights under law in regard to your personal data. These are:
- The right to be informed - We have a duty to inform you how your data will be used and to ensure that it is clear and concise, and easily accessible.
- The right of access - You have a right to understand what personal data we process about you, and have access to this personal information. This is usually referred to as a Subject Access Request (SAR).
- The right to rectification - You have a right to have your personal data corrected if you believe there are inaccuracies, or it is incomplete.
- The right to erasure - You have a right to have your personal data erased (this is also known as the “right to be forgotten”), unless there is a compelling justification or legislative / regulatory reason for us to either retain your personal data, and/or to continue processing it.
- The right to restrict processing - You have a right to stop us processing some, or all, of your personal data under certain circumstances.
- The right to data portability - You have a right to data portability, which allows you (in certain circumstances) to have a copy of your personal data moved across to another environment/organisation, in a safe and secure way.
- The right to object - You have a right to object to the processing of your personal data under certain circumstances.
- Rights in relation to automated decision making and profiling - We do not use any automated decision making or profiling as part of our activities.
How to access the information we hold about you (known as a Subject Access Request)
In order to ask us about the information we hold, or in order to exercise any of your Rights as listed above, you will need to make a Subject Access Request. You can do this by:
- Sending an email to [email protected]
Responding to your Request
We will respond to your Request within 30 days. In the majority of instances, this will be with a full reply – however there may be occasions in which the type or depth of information you are requesting may take us longer to complete, or we may not be able to complete. In either of these cases we will still let you know within 30 days.
Privacy Policy
Escalation of queries
If you feel that we have not answered a data query satisfactorily, or we have neglected to look after your personal data as we should, or we have failed to comply with your rights, you can raise the matter (once you have let us know) with the data regulator:
The Information Commissioner’s Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF
Helpline: 0303 123 1113 Website: https://ico.org.uk/concerns/
Policy Last Updated: May 2022