Former World’s Strongest Man champion, Eddie Hall, is helping MKM and Everbuild launch their new ‘Challenge the Beast’ competition in celebration of the companies new partnership. Strongman Eddie Hall will help launch the competition at MKM’s Bolton branch on October 6^th, where customers will be challenged to lift a 15kg weighted bar for as long as they can, for a chance to win an exclusive prize.

After its initial launch, the ‘Challenge the Beast’ competition will go on the road across the national visiting 43 different MKM branches, offering customers the chance to compete for prizes by emulating the strength of Eddie, and Everbuild’s trusted sealants and adhesives.

“What better way to showcase the strength of our new partnership with Everbuild than a show of strength from a World’s Strongest Man winner? We’re really excited to be launching our Challenge the Beast competition and taking the show on the road across our branch network this summer. With the chance to win big prizes, and on-the-spot flash offers at each branch too, we’re looking forward to seeing tradespeople across the UK put their strength to the test,” says Kate Tinsley, CEO at MKM.

Darren Bunting, Business Unit Manager at Sika Distribution says: “We’re delighted that Eddie Hall - the world’s strongest man - is lending his support to our super strong EB25 sealant and adhesive, kick-starting things off with a fantastic event in partnership with MKM in Bolton. We don’t think there’s much stronger than EB25, but Eddie Hall might just come close!”

Eddie says: “When Everbuild got in touch to ask me to front their new EB25 sealant and adhesive campaign with MKM, it was a no brainer. I’ve seen for myself just how strong EB25 is – I think it’s stronger than me and that’s saying something! I’m really happy to be heading over to MKM in Bolton to meet the team and local tradespeople, it’s going to be a really fun day!”

Each open day across MKM’s network will see visitors test their strength to be in with a chance to win prizes, while also taking advantage of the special on-the-day offers on EB25. Those attending the launch of the roadshow and competition in Bolton will also be lucky enough to meet Eddie and compete against the multi-award-winning strongman for a chance to win big.

“Strength has played a big part in my life, so it is great to put MKM customers to the test and see if they have what it takes to ‘Challenge the Beast’,” says Eddie Hall, Former World’s Strongest Man winner. “Everbuild’s EB25 is some seriously strong stuff, it’s practically the equivalent of having me in a tube ready to apply strength whenever needed, so you can see why it is such a popular choice among tradespeople!”

EB25 is a unique polymer blend that provides superior flexibility and bond strength you can rely on. Suitable for both indoor and outdoor use, EB25 can be used on virtually any material in most weather conditions and even under water, while also being sanitary certified.

For more information, visit or contact your local branch.